Current Stage
Launching
MRR Range
$1–500
$1,680 to unlock Surviving
Focus This Week
“Why are your paying customers paying? (Ask them.)”
AI Coach
Trial→paid is 8.5%, below the 10% benchmark. Your Ditto feedback shows 3 users mentioned 'confusing onboarding'. Consider adding a welcome tour.
Metrics
💰 Monthly Recurring Revenue
↑ 77.8%$320
👥 Paying Customers
↑ 71.4%12
Churn Rate
$X,XXX
Unlocks at Surviving
🔄 Trial → Paid
↑ 37.1%8.5%
Customer Lifetime Value
$X,XXX
Unlocks at Growing
Avg Revenue Per User
$X,XXX
Unlocks at Surviving
📧 Waitlist Signups
↑ 32.8%547
👁️ Landing Page Views
↑ 23.8%2,340
💬 Feedback Received
↑ 48.9%67
MRR Growth Rate
$X,XXX
Unlocks at Growing
Annual Run Rate
$X,XXX
Unlocks at Growing
Customer Acq. Cost
$X,XXX
Unlocks at Growing
Net Revenue Retention
$X,XXX
Unlocks at Scaling
Quick Ratio
$X,XXX
Unlocks at Growing
Expansion Revenue
$X,XXX
Unlocks at Growing
MRR Over Time
Stage History
Started with 0 signups. Shared on Twitter and indie communities.
Reached 100 signups. Started beta with 10 users.
First paying customer! $15 MRR. Trial→paid at 6%.